Honest ingredients, nothing to hide
We believe you have the right to know exactly what touches your baby's skin. So here is every promise we make — and every nasty we leave out.
If we can't explain it, it doesn't go in
Baby skin is up to 30% thinner than an adult's, and its protective barrier is still learning its job. That means it absorbs more, and reacts faster — so every single ingredient has to earn its place.
Our rule is simple. Each ingredient must do real work, be backed by safety data, and be something we'd happily explain to a worried parent at 2 a.m. If it fails any of those tests, it's out — no matter how cheap or convenient it would be.
That's why our formulas are 98% plant-derived, fragrance-light, and free from the dozens of "filler" chemicals the industry quietly relies on.
What's inside. And what's never.
Always in our formulas
- Aloe vera & calendula — calm, soothe and protect
- Cold-pressed plant oils — coconut, almond & shea
- Oat & chamomile extract — gentle, skin-loving care
- Pro-vitamin B5 — locks in lasting moisture
- pH-balanced bases — matched to newborn skin
- Plant-derived glycerin — a gentle moisture magnet
Never, ever included
- Sulphates (SLS / SLES) — harsh, stripping detergents
- Parabens & phthalates — questionable preservatives
- Synthetic dyes — needless colour, needless risk
- Mineral oil & paraffin — petroleum by-products
- Harsh synthetic fragrance — only safe, soft scent
- Formaldehyde releasers — never, under any name
The botanicals we build on
Six gentle, time-tested plant ingredients that do the real work in every Babe n Baby formula.
Aloe Vera
A natural humectant that cools, hydrates and helps calm any redness — nature's after-sun for baby skin.
Calendula
Marigold extract prized for centuries for soothing sensitive, irritation-prone skin and supporting recovery.
Colloidal Oat
Finely milled oats form a soft, protective veil — a dermatologist staple for itch-prone, dry skin.
Shea Butter
A rich, plant-based emollient that strengthens the skin barrier and seals in deep, lasting moisture.
Chamomile
A gentle botanical that calms skin and senses alike — the quiet scent of a soothing bedtime routine.
Pro-Vitamin B5
Panthenol draws in water and supports the skin barrier, leaving skin and hair soft, smooth and resilient.
Trusted by experts, proven by tests
Dermatologically Tested
Patch-tested under dermatological supervision.
Pediatrician Reviewed
Every formula signed off by child-health experts.
Hypoallergenic
Formulated to minimise the risk of skin reactions.
Vegan & Cruelty-Free
No animal ingredients. No animal testing. Ever.
Care with a clear conscience
Feel good about every wash
Now you know what's in it — and what isn't — discover the ritual built around your baby's skin.
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